The Power of Customer References in CPM Software Evaluations

The, time, effort and research that goes into an organization’s decision to purchase enterprise software can be substantial. And given the risk inherent in these decisions, that’s a lot of responsibility to put on any individual or group, especially since the typical evaluation cycle is around 6-12 months for corporate performance management (CPM) software. Between internet research, webinars, product demos, sales pitches, consulting trusted advisors, reading analyst reports… it’s a LOT of information to digest.

Re-posted with permission from Source

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