Industry analyst reports are often a key source of information buyers leverage when they are identifying and evaluating potential enterprise software vendors who can meet their needs. But not all industry analyst reports are created equally. Many of them are based mostly on analyst opinion, and a few customer references. But some are based more on customer surveys and reviews, providing a clear assessment of how actual customers view the software vendor and the value they are getting from their solutions. This is often referred to as the “wisdom of crowds.”
Re-posted with permission from Source
